Hire Writer InFredrik Idestam, a mining engineer, founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in and inFinnish cable Works joined them. All the three companies were merged to form Nokia group in Byconsumer electronics became Nokia major business.
This has adversely affected the market shares of the company and it has become a significant managerial issue for the company to revive its brand name. Rationale for Investigating the Problem: Thus, the investigation of this issue will lead to the identification of the factors that caused company to face such severe threat of declining market share and the actual reasons for the problems could be better identified.
Argument in Carrying out this Investigation: The managerial issue as evident in the case of Nokia suggests that the management has not been able to introduce the right smart phones in the market that can compete with Apple and Samsung.
The managerial problems as faced by Nokia is also clearly evident from the fact that Nokia has actually developed few products and designs, but the managers within the company failed to introduce them into the market on time.
This is the major strategic blunder on the part of management of the company. Further, its inability to compete with the iPhone has resulted into the shift in its focus from smart phones to its basic phones. This is the major contributing managerial problem which led to the problem of declining market share of Nokia Smith, Collins and Clark, According to a study conducted by Rosier, Morgan and Cadoganthe principle challenge to firms is with respect to the ways in which strategies developed are implemented successfully by them.
The managers within the organisations have a critical role to play in performing the successful implementation of strategies in order to achieve success. But this aspect has been lacking in respect to Nokia in the case, as the management of the company has failed to cope up with the market situation.
As per the case, Nokia led the wireless revolution in and it was the first company to enter into the world of smart phones. However, with the introduction of the smart phone era, the company is racing to roll out the competitive products, as its share prices have collapsed significantly.
Instead of bringing new smart phones to the market, the company seems to withdraw as it is unable to launch a competitive smart phone as against Apple iPhone.
This aspect clearly indicates that the lack of sufficient ability of the management at Nokia to revolutionise the market through its smart phones Rosier, Morgan and Cadogan, Another major area of problem as identified from the case analysis of Nokia is that the company has recently introduced a series of Nokia Lumia phones which is basically a type of windows phone.
But such introduction of Nokia Lumia phones has not been successful in allowing the company to achieve the lost market shares.
On the basis of analysis, it has been argued that the innovation is essential to be performed in order to achieve success in the market, as the introduction of windows phone by Nokia has resulted into similar kinds of phones being brought by Samsung into the market.
The analysis of the case leads to the identification of another major significant issue as faced by Nokia is the timely introduction of new products into the market.
It has been argued that the higher level of benefits can be achieved from a product provided it has been introduced in the market on timely basis. However, in respect to Nokia, this aspect has been significantly lacking, as the analysis of the case revealed that Nokia has devised the concept of a colour touch screen phone which is set above a single button and this concept is mainly planned by the Nokia team seven years before Apple Inc.
Read this Business Case Study and over 88, other research documents. Nokia Swot Analysis. STRENGTHS -Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series You can also do a weighted SWOT analysis of The Rise and Fall of Nokia HBR case study. Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis The Rise and Fall of Nokia In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Emerging Nokia Case Study Solution & Analysis. In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. STEP 4: SWOT Analysis of the Emerging Nokia HBR Case.
The device was shown locating a restaurant, playing a racing game and ordering lipstick. But the main issue was that it remained a plan for the company, and it never launched its innovative ideas into the market through its product offering.
If the company have introduced all such innovations in its product offerings to its customer for the first time, it would have better position throughout the entire mobile industry.
Thus, the analysis of the Nokia case indicates that there are various managerial issues as faced by the company which has resulted into significant decline in the level of market share.
Conclusion and Recommendations In this report, a critical investigation of the management issues as faced by Nokia from the analysis of a case study has been performed, and the investigation revealed significant number of issues that are faced by the organisation behind its core problem of declining market shares.
The major managerial issues as identified from the case analysis suggest that Nokia has failed to successfully integrate the strategies as developed by it into its products.
Secondly, it has performed innovation in launching new smart phones, but they were not that innovative to compete against iPhones and other smart phones by Samsung, and thirdly, even after devising important innovative concepts, it failed to introduce them into the markets.
This is mainly because of ineffectiveness on the part of management at Nokia, as they failed to create an impact in the market with their windows smart phones.SWOT ANALYSIS: SWOT is expanded as the Strength, Weakness, Opportunity and Threat.
These parameters are needed to study the market scheme of any company. STRENGTH: Nokia Strength is the Popularity of the Company. Case Study Swot Analysis Nokia Case Solution, Analysis & Case Study Help The training course starts mid-September that has a 2-week workshop in structure imagining and Entrepreneurship, during which students explore what it requ.
The strenghts, weakneses, oportunities and threats (SWOT) related to Nokia company. --You can edit this template and create your own ashio-midori.comly diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. SWOT analysis is used for identifying those areas where an organization is strong, where it is weak, the major opportunities the company can explore and the threats.
SWOT analysis is a useful tool for assessing the strategic position of a business and its environment. Case study analysis of Vertu: Vertu, the company that is operated by Nokia, has produced luxury mobile phones that are manufactured by utilizing many valuable materials, like silver, gold leather etc.
Vertu has launched the first luxury phone ever in the market. The final part of SWOT analysis for Nokia is the threats: Strong competition from other smartphone companies will make it hard for Nokia to maintain and expand their market share.
Low-cost threats by China mobile companies and others can cause big problems.